Arcadia

Designer

Serena Confalonieri

Milan-based designer and art director Serena Confalonieri works in the field of product, interior, graphic, and textile design, collaborating with companies and artisans of excellence both in Italy and abroad. Her strongly distinctive style is built around a graphic, colorful, and emotional vision, mixed with decorative hyperboles and geometric shapes. Unexpected subjects, chromatic and material combinations, together with anthropomorphic and zoomorphic inspirations, give life to projects where design is given an ironic twist and, vice versa, playfulness is at the root of the project. She has been the art director of design brands and realized many site specific set-ups and installations on behalf of the Municipality of Milan, Archiproducts, Marmomac Fair, and the San Siro Milan Hippodrome on the occasion of the „Leonardo Horse Project“. Alongside important institutions such as Triennale Milano, Fondazione Cologni, Michelangelo Foundation, Coin Casa and Elle Decor, Mexico Design Week, she took part in many projects  characterized by the aim of guiding small and extraordinary artisanal realities towards more contemporary designs and products, in order to save and bring to light a know-how, otherwise at risk of extinction. Serena has been selected for several design residencies and workshops both in Italy and abroad (USA, Mexico, Portugal). Her projects have been featured in many important publications and trade magazines (The New York Times, Corriere della Sera, Il Sole 24 ore, Wallpaper, Interni, Ottagono, L’Officiel, Elle Decor …); also, she has received prestigious awards including the Architonic Interior Innovation Award and two Honorable Mentions at the Young & Design Awards and the German Design Awards. Her works have been exhibited in well-respected design addresses such as the Milan Triennale and the Rossana Orlandi Gallery.