30 October 2018
Gebrüder Thonet Vienna GmbH will reaffirm its presence at Artissima 2018, as the In-kind partner for the furnishings in the “Thonetiana” refined lounge
Gebrüder Thonet Vienna GmbH will reaffirm its presence at Artissima 2018, as the In-kind partner for the furnishings in the “Thonetiana” refined lounge.
For the second year, Gebrüder Thonet Vienna GmbH (“GTV”), a historic star brand of the crucial passage from craftsmanship to industry, confirms the synergy between them with Artissima furnishings in a space by Thonetiana, forming an exclusive lounge that’s dedicated to VIP guests.
Artissima, the only exhibition in Italy dedicated to contemporary art alone, is internationally recognized for the attention it has paid to practical experimentation and as a springboard for emerging artists and research galleries. Since 2017, under the guidance of Ilaria Bonacossa, this year it celebrates the twenty-fifth edition, which will take place at the Oval Lingotto Fiere from 2-4 November, when more than 50,000 visitors are expected to attend, amongst them collectors, professionals and enthusiasts.
The fil rouge of the 2018 edition is time (Time is on our side) is not meant to be a static crystallization of memories and celebrations, but as a dynamic flow, capable of imprinting the changing rhythm, and preserving the temporal suspension of emotions in works of art. The Artissima ”time period” therefore assumes a dual value: an eloquent past and future, which is open to creative exploration.
An attitude that reflects the new course by Gebrüder Thonet Vienna GmbH which, for some years now, through the Wiener GTV Design brand, and strengthened by a manufacturing heritage that spans three centuries, has chosen to renew its partnership with the design world, together with prominent figures from the international scene.
A vision that affirms its vocation for project research and planning, linking the past and the future with the aim of continuing innovations along the route traced by the traditional.
An attitude towards discovering and nurturing talents that GTV shares with Artissima, once again demonstrates an openness to neighboring worlds like art, expressing an innate inclination towards experimentation. Its presence at the fair also reconfirms the link with Turin, a city where Gebrüder Thonet Vienna now has its headquarters, and has signaled its renaissance on the international scene of contemporary design.
The refined and timeless style of Gebrüder Thonet Vienna furnishings decorate the Thonetiana, “Lounge in a Lounge”, a genuinely private lounge overlooking the fair from the balcony, which has an exceptional view, an exclusive space where VIP guests can take refuge from the frenzy of the pavilion to enjoy a coffee, the best chocolate and an excellent aperitif. Articulated into four distinct areas, three living areas and a bistro, it is furnished with some of the most iconic pieces in the collection: offers that vary in appearance, but are united by their ability to re-read the historic style features of the brand from an entirely contemporary perspective.
The first set features the new TARGA MODULAR byGamFratesi along with the homonymous armchair, and the ARCH COFFEE TABLE byFront. The COAT RACK BENCH by Front, the floor lamp WAGASA by Servomuto and the EYESHINE MIRRORS byAnki Gneib complete the refined surroundings.
The new PROMENADE lounge and sofa by Philippe Nigro along with the WIENER BOX coffee table by Cristian Mohaded, another 2018 novelty and the suspended lamp WAGASA by Servomuto are the stars of the second lounge.
The bistro chose the new contract table SHERRY (design byGebrüder Thonet Vienna GmbH (GTV) ) and the MALIT armchair by Gordon Guillaumier. Finally, the last reserved lounge has three pieces signed by the Front: the lounge chair HIDEOUT, the twoseater sofa HIDEOUT Loveseat and the ARCH COFFEE TABLE.