How to preserve the air of true gentlemen when you are cycling? Women can wear short hair? Adolf Loos was not only the revolutionary architect that we all know, the undisputed protagonist of modern architecture and author of the chair Loos Café Museum, a timeless classic, still present in our catalog; Loos was also brilliant writer and keen observer of society at the turn of the century. In 1908 he wrote the essay Ornament und Verbrechen (Ornament and Crime), in which theorized his preference for simplicity and functionality. Today, for the first time translated into Italian and published by Skira, the book “How we dress” brings together some of his writings on the subject of clothing and fashion which shows clearly the passion for simplicity. Style lessons from an unexpected master of elegance.