The entire project recalls a broader and more in-depth reflections, that will be expressed in a capsule collection that will be presented in the autumn.
This installation, where in addition to the chair also the floor and walls will be covered with a special finish produced by Materica, an atelier specialized in high quality metal painting, is intended to be the pretext to tell a story and express a statement in which to affirm that dreams are the real men’s wealth. In matter and space we find the first form of inspiration. In the lived experience and in the roots of experience, the energy for the future. The charm of craftsmanship and collective memory has always been a reason for analytical and design drive both for Storage Milano and GTV.
This chair was born under a wider design concept. A restaurant in Milan that will have as its name “Sogni”. This place has been the inspiration for the whole project that will be also presented in autumn and involves GTV, under the creative guidance of Storagemilano to create a „site specific“ product that tells an approach, a sensitivity.
Through the use of existing elements and molds used for wood bending, a production and artisan process belonging to the history and DNA of Gebruder Thonet Vienna, a new chair is born. It is not a historical article, it does not belong to the group of historical pieces of the brand, yet it expresses its subject and function with particular simplicity and coherence, iconic. This project further consolidates the close collaborative relationship between the Storagemilano family and the company, always projected towards design research and new contaminations.